Panasonic : AJ-HPX3000 Advertising Banners

The client needed an engaging Flash ad banner for their new HPX3000 professional camcorder. We were able to deliver a beautifully-rendered animation with optimal filesize and striking visuals.

The Challenge

The client needed an animated Flash banner ad to showcase the features of their new HPX3000 professional camcorder. The animation had to follow the strict size and animation guidelines set forth by the Interactive Advertising Bureau (IAB) as well as current client brand guidelines.

The Solution

Using a combination of traditional timeline animation coupled with the power of Actionscript we assembled an animated banner solution that featured the product along with product highlights. Animation was done via Actionscript and images were optimized for Flash usage, which helped to keep filesize under 200kb.

The Results

The client received a beautifully rendered animation that visually engages the end-user with strong selling points and a definite call to action. The filesize and animation method lends itself to acceptable server load and end-user download times.