NuSil : Industry InSight HTML Email Redesign

The client needed their print publication translated for distribution via HTML Email. We took their design, made it into a template and made it work cross-platform.

The Challenge

The client normally provides a quarterly newsletter for its subscriber base in printed form and wanted to also provide a convenient HTML email version as well. Their previous email template was outdated in both design and HTML Email compatibility. The client needed an HTML Email template that reflected the current branding as well as being easily reusable.

The Solution

We took the most current HTML Email practices into account and redesigned their HTML email from the floor up. The design elements draw from the printed newsletter which ties the HTML Email in to their overall brand identity. The HTML Email was also set up to be easily updated and distributed via the client's email distribution service provider of choice.

The Results

The client now has a reusable HTML Email template that is in-line with their brand identity. The HTML Email displays consistently across all major email service providers which allows them to focus on crafting better content for their subscribers.